There’s no denying that social media has had a huge impact on the photography industry. Photographers have been able to reach greater audiences, and audiences have been able to follow and learn from their favorite photographers with ease. So as a photographer, what kind of content do you want to churn out for your audience? And how frequently should you be posting your images? These are some serious questions that you should be asking yourself. In today’s video, photographer Matt Day talks about how he changed his social media behavior for the better:
First off, it’s important to set your objectives clear on why you’re posting on social media. Do you want to post because you want to be a resource for others who want to learn from you? Or, do you want to post your images to share your best work? The path you choose will dictate what you should or shouldn’t be doing.
If you want to post as a resource to people, you’d want to include all the information for the gear, location, and techniques that you used to take a particular photograph. You might also want to use appropriate hashtags so that people can find your posts easily. On the other hand, if you’re only concerned with posting your best work so you can use it as a portfolio, all of that is unnecessary.
In any case, Day has a valuable suggestion – never rush with posting your images. Never take photos just to post them immediately on social media. Take time to get to know your work. Scrutinize the image before you’re absolutely sure about posting it. This way you can ensure that you only showcase your best work. Putting out consistent and excellent posts will also ensure that your potential clients are confident about who they’ll be working with.
“Let the photos marinate. Don’t just throw them out there on social media.”
What do you think about Day’s suggestions on posting on social media? Do you agree?
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