Though many of you may have heard of or even seen a Rube Goldberg machine, you may not be familiar with the term. Ever seen one of those videos that starts out with a line of dominoes falling that hits a ball which in turn triggers a fan which then makes a hammer smash something? That is a Rube Goldberg machine. It’s a long series objects in motion that usually ends up performing a simple task, but in a much cooler way. Here is a very complex RG machine that takes a portrait(two in fact) using a huge collection of photography gear:
Though many photographers, myself included, may not be saying things like, “Cool” or “Wow” but something closer to, “Oh my god, I hope that wasn’t a real lens!” and, “Catch that light stand! Noooo!” there’s no doubt that these clever photographers went through a lot of work to perfect such an elaborate machine. A lot of the gear is used for product placement purposes, but it is all used in a very clever way.
You can tell that this clearly started out as more of a creative endeavor than an advertising campaign. If the RB machine alone wasn’t amazing enough, watch the video again and take a look at the background. Quite elaborate indeed.
And for those of you who still can’t get over the lens being smashed by a hammer, just thank Ansel Adams it wasn’t the tilt-shift.
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