Ever notice how the food you buy from McDonald’s tends to look a bit well, underwhelming, compared to the giant-sized photographs of their burgers they use on their menus? If so, rest assured you’re curiosity doesn’t stand alone. A Canadian woman recently emailed the fast-food giants to ask them the exact same question. McDonald’s graciously responded with a 3 1/2-minute long video clip explaining why as they take us on a behind-the-scenes tour of a Quarter Pounder photoshoot (and it has received 5 million views in one week)! See it here:
The side-by-side comparison of the burger purchased from the store and the burger made in the studio makes us wish that McDonalds would put that much effort into making all their burgers look so large and delicious.
Restaurant Burger vs Photography Studio Designed Burger
It seems that what McDonald’s is basically trying to tell us it that they aren’t attempting to deceive their customers, in fact, they’re saying it’s just the opposite. The point of going through all the troubles they take to create these arguably unrealistic food photographs is to show customers exactly what ingredients they will be served with their meal.
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Really good little clip of the insight into product photography. As described in the video the whole purpose of the shoot is to make the product stand out and look its very best. This can be said for all types of photography. I really don’t think people appreciate exactly how much of our digital media is enhanced and made to look its very best to make it more appealing. Human beings respond to BIG bright colourful images and this is what sells products.
Really great video
This was pretty cool. I already knew the bit about moving the pickles and onions to the front but loved the detail of the ketchup and mustard syringes. Very interesting. Plus the meat in both photos is approx the same!
That is really interesting! I thought that some of the food was actually fake (eg plastic).
It always used to annoy me that my burger looked different to the one in the photo until I went abroad and they don’t bother with any of this they just take a photo ( like the left one) in restaurants and it looks so unappetising!
Great video :)
Interesting to see that they were quite transparent with the process and actually compared their own over the counter burger with the food styled example. They didn’t try to hide anything. Quite impressed with McDonalds although I still won’t eat one:-)
I agree with Wayne Turner. Very nice of them to show the process.