Companies have used catalogues for years to promote their products. For many it can be the primary medium in which to showcase their product range. An important part of catalogues are the photos used to visually display the product and its features. This lets potential customers see what the product looks like and can help them decide whether to buy them. With this in mind, it is imperative that catalogue photography presents the product in a way that makes it appealing to its intended audience. Catalogue photography can include food, fashion or everyday products such as groceries and books.