Can you imagine hiring the services of a lawyer who had never read a book about law? Yet millions of people start a photography business without knowing anything about marketing, selling, pricing, or merchandising. The trap many photographers fall into is they love the photography so much that they simply focus on that and forget […]
Articles by Daniel Waters Archives - PictureCorrect2 articles
One piece of equipment that photographers don’t learn how to use correctly is the telephone. This is where the money is. There are two types of phone calls: If you have your prices on your website then you’ll get some prospects interested in hiring you straight away as they feel they have all the information they need. Naturally, you might think this is a good thing – but it’s not. I’ll explain why later. People who are interested in more information.