Introducing Skylum Photography Software

Macphun changes its name to Skylum Software, following an expansion to Windows and pursuing the goal of bringing photographers a truly worthy Adobe alternative.

skylum photography software

Skylum Photo Editing Sofware

Bellevue, WA — After ten years, the award-winning software company known as Macphun has changed its name to Skylum Software, embracing a new vision and growth strategy emphasizing its flagship Luminar and Aurora HDR products as well as other enterprise and global ambitions.

Macphun began in 2008 as a company that developed apps for iPhone. In the first three years, the company released over 60 different applications, but the biggest successes came from their photography apps. Macphun topped more than 20,000,000 downloads with its most popular applications: FX Photo Studio, Silent Film Director, and Perfect Photo.

Early in 2011, the company launched its first photo software on the Mac App Store – FX Photo Studio Pro. A year later, Macphun received its first recognition from Apple – Snapheal was named among the Best Apps on the App Store.

Since then, Macphun’s products have been consistently achieving awards, including “Best of the Year” awards by Apple for six straight years. In 2017, Luminar was awarded “Best Imaging Software 2017” honors by TIPA followed in October 2017 by “Best Software Plugin” by the Lucie Technical Awards. Aurora HDR was also selected as the Best Mac App of 2017 by Apple.

In the fall of 2017, Macphun brought its two flagship products – Luminar and Aurora HDR – to the Windows platform. The company also worked with its first enterprise clients to bring its imaging technologies to business customers around the world.

“The new name better reflects our new vision of company transformation and is definitely a better fit, since we’re no longer a Mac-only developer, – says Alex Tsepko, CEO of Skylum. “We want Skylum to bring photographers the most innovative and fantastic photography software available. Adobe Lightroom and Photoshop are great tools, but we want to bring customers something even better. And we have the technology and the team to make it happen,” Tsepko concluded.

The name change is not the only move by Skylum of late to reflect the company transition. In December, the company announced expansion of its US presence with a new enterprise team and office in Bellevue, WA. In January 2018, four of the world’s best photographers formed a new Skylum Team of Ambassadors who will help the company refine its software to benefit photographers and help educate users on how to make better photos.

To celebrate the transition, they are discounting their two top products:

Aurora HDR 2018 February Offer

waterscape aurora

Waterscape Photo Editing with Aurora 2018


  • Current users of Aurora HDR may upgrade for $59 ($49 using coupon code picturecorrect)
  • New users can purchase Aurora HDR 2018 for $99 ($89 using coupon code picturecorrect)
  • A collection of bonuses will also be included with every purchase.


  • “Accelerate Your Photography” Ebook by Anne McKinnell
  • Deep dive Video Tutorial from Trey Ratcliff
  • Warm & Beautiful Preset Pack (15 presets)

Deal found here: Aurora HDR February Offer

Luminar 2018 February Offer

luminar photo editor

Layers, masks, blending modes, complex repairs and composites in Luminar 2018


  • Current users of Luminar may upgrade for $49 ($39 using coupon code picturecorrect)
  • New users can purchase Luminar 2018 for $69 ($59 using coupon code picturecorrect)
  • A collection of bonuses will also be included with every purchase.


  • 2 E-books from Andrew Gibson: “The Creative Photographer” and “Mastering Exposure”
  • Ultra Violet LUTs by Richard Harrington
  • Ultra Violet Preset Pack by Richard Harrington
  • Futuristic Preset Pack

Deal found here: Luminar February Offer

Like This Article?

Don't Miss The Next One!

Join over 100,000 photographers of all experience levels who receive our free photography tips and articles to stay current:

3 responses to “Introducing Skylum Photography Software”

  1. Larry Ilinitch says:

    I bought Aurora HDR on 9/28/17. My activation code is D213-E8BE-44E4-977C-699C. Today it completely disappeared from my computer. Please forward me an updated link. What would cause this?

  2. Ron Anderson says:

    I purchased your black and white photo software. It is on a Mac laptop. It is just went away–program is not there. How do I move it to the desktop Mac, please?

Leave a Reply

Your email address will not be published. Required fields are marked *

New! Want more photography tips? We now offer a free newsletter for photographers:

No, my photos are the best, close this forever