Of the many avenues to land a new photography client or job, one of the most important is handing out business cards. Photographers should always carry a few business cards when they are on the job or when they are just taking photos for fun. Other marketing activities are still important of course, but meeting a potential client face-to-face and handing them a business card definitely holds a higher chance of converting into a job.
I know many wedding photographers who are approached and asked for business cards at each wedding. Another peer also told me how he was able to book a big real estate photography job after being approached while taking casual cityscape photos.
There are now countless printing companies that make it very easy to develop a custom card that fits your photography style. UPrinting.com has become a very popular outlet for business cards in the last few years and recently released an Easy Design Tool that aids users through the design process; you can essentially create and tweak your own custom design all within their platform.
1. Shape and Size Choice:
- Standard Business Cards – various sizes of square-cornered cards.
- Die-cut Business Cards – the modern trend of various shapes and rounded corners.
2. Create Your Design:
3. Order Your Desired Quantity and You’re Done!
The whole process doesn’t take as long as you might think. You can always start a design, save it, and come back later if you only have limited time to work on it. When your new cards arrive you will feel more confident and organized the next time someone inquires about your photography.
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