Fitness & Sports Brand Photo Shoot: Behind the Scenes

Here’s an interesting look at an athletic photo shoot which was shot in Miami for LifeTime Fitness. The clip doesn’t offer much in the way of instruction, but it’s still interesting to see the crew at work. Photographer Matt Hawthorne does a great job directing the athletes and a very large production crew:

The shoot took place at five locations throughout Miami over a three day period. Twenty-eight models were photographed for the campaign. Here’s an example of Hawthorne’s work from the day.

sports photography

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