For their latest ad campaign, the Canadian Paralympic Committee pulled out all the stops to create a rather impressive campaign. The photograph, which you can see below, tells the story of how a Paralympic athlete came to be, starting with the car accident in which the runner lost his leg. The creative campaign tastefully tackles the tragedy by delivering a heartfelt tale of grit, determination, and the resulting heroism.
But wait, there’s more. If you think the photo is incredible, take a look at the following video. The storytelling factor in the video is amped even higher, as the scene from the photograph is put into motion. As the runner tours the stadium’s track, the video takes you on the inspiring ride of the athletes life.
Making a such a video doesn’t come without a lot of work and preparation. The team behind the ad met the project head on to make sure that no detail was overlooked. They went as far as making animated mock-ups of the script to make sure everyone was on the same page, as well as to help visualize the finished product.
As Murphy’s Law would have it, when it came time to shoot, mother nature had different plans in mind. A heavy storm was set to push in, giving the team only two hours to complete filming. In the following behind-the-scenes video, you can take an in-depth look at just how much collective effort producing an ad campaign of this scale required:
The shoot may have taken a while from concept to completion, but the finished product makes it totally worth it.
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