What Photographers Need to Know About NFTs

A big problem with digital content is how impossible it is to know where the piece will end up. We have no way of knowing if it has been reposted, sold to someone under false pretenses or even featured in some gallery. There’s also a gap between photographers themselves and the community of art collectors. Recently, you’ve probably heard about non-fungible tokens (NFTs) and how they’re changing the way collectors purchase art. If you’re curious about what exactly NFTs are and how photographers can leverage them, photographer Pierre T. Lambert has the answers for you:

In short, NFTs are a part of the Ethereum blockchain. They are unique tokens that represent anything digital, from drawings, to songs and, yes, photographs. NFTs have recently become a very popular to trade digital art.

By design, NFTs give you something that cannot be copied. The artist still has the ability to retain the copyright and reproduction rights, just like in the case of physical art, but NFTs give artists a platform to sell their digital works to collectors. Photographers can use the system to ensure a royalty-style payment every time the piece is re-sold.

But are NFTs all good for photographers? Be sure to watch the complete video for more information on how photographers can use NFTs.

Are you already trading your photographs with NFTs? We’d love to hear about your experience in the comments section.

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