Photographers would love nothing more than to see their photography prints sell. But many photographers don’t often see that happen. It’s not always about the quality of the photo, or the print or even the paper used to make the print. Sometimes, it’s all about pitching to the right audience. Photographer Evan Ranft explains this in this short video:
As Ranft explains this quite simply, it’s all about the placement value of the print to the audience that you are trying to sell to.
“You live in a small town, people in your small town know you as a photographer; prints that identify things in that small town that resonates with that audience you have, are probably going to sell better.”
Simple, yet powerful advice. We feel this should help anyone looking to give his photo print business a boost.
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