Fun with the Adobe Photoshop Fan Cam

Adobe has been employing an interesting tactic to showcase their photo editing products—Photoshop in particular. During recent NBA games of the Golden State Warriors, Adobe has been morphing images of the fans present and giving those images a completely new look. The edits are shown live on the giant screen:

This is done during some of the time-outs. Adobe calls this the Adobe Photoshop Fan Cam.

Adobe Photoshop Fan Cam

A fan reacts after seeing his photo morphed live on the giant screen

Adobe Photoshop Fan Cam

Another image edited live during one of the time-outs

Adobe’s imaginative promotional campaign for Photoshop is sure to bring a few extra smiles on fans’ faces and secure them a lot of promotional mileage, too.

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