There is an assumption – there are many actually in the digital world – that what you see is somehow the way something really is because it is digital and well, ones and zeros don’t lie. So, what I see on my monitor, the corrections I make to a photo including brightness, color, contrast, you name, they must look the same way on every other computer screen. Wrong. Very wrong. No two computer screens, match colors. Line up six from the same manufacturer and each will be different. Many LCDs are skewed towards blue. Color is an amazing thing and it is the key to delivering emotionally powerful images. However, the wrong colors deliver the wrong message and can turn potential customers and clients away.