Effective Tips to Advertise Your Photography Business

Share this Article 

Who doesn’t have five minutes to help get the word out for their photography business? Here are five quick tips that will help you get a lot of promotional opportunity out of your daily routine.

1. Get More Out of Your Email

What you did:
Write an email to friends trying to explain why you didn’t call last Sunday (well, that may take more than 5 min)

What you should have done instead:
Use Wisestamp for your email and embed your business website, your Facebook fan page, etc. in your email automagically so that anyone you email knows about your business (yes, your mom, and the thousands of other people you email every year). Works seamlessly with Gmail and Yahoo Mail, and seriously takes 3mn to install.

tips to advertise your photography business

Promote Your Photography Business in Every Email You Send

2. Get the Word Out on Facebook

What you did:
Wrote on your BFF’s wall about your latest photoshoot

What you should have done instead:
Create a Facebook Page for your business and suggest to friends (and tell them to suggest to their friends!). Bonus to get traction: add an original profile pic or take photos for a local charity and invite participants to tag themselves on the photos you upload to your page’s wall.

Also make sure that you add a friendly message when you ask friends, like “Hey, come write something on my newly created Facebook page!”. So… if you like these tips, come and write something on the Sphynge Photography Facebook wall!

photography business facebook page

Create a Facebook Page for Your Photography Business

3. Add Marketing Activities to Your Daily Routine

What you did:
Wait in line for you latte (5 min is a short lane!)

What you should have done instead:
Think of the number of other people waiting in line for their latte! Ask your local coffee shop if they’ll let you offer a free photo shoot – add a fish bowl for people to drop their business card into, and voila! You’ve got yourself a winner to try your services & tell their friends – along with new customer list of people you can send photo tips to.

photoshoot to promote photography

Offer a Free Photoshoot as a Promotion

4. Give More Than Your Business Card

What you did:
Spend 5 hours working on your business card, only to give it to a guy in the coffee shop line, who then tossed it with his cup.

What you should have done instead:
While most photographers think of putting their latest photo on their business card, few think about the back of the business card… how about putting 3 tips to look better in photographs on the back of your card? That will help you be remembered, and lessen the chance your card gets tossed away.

photography business card

Enhance Your Photography Business Card

5. Give Your Laptop a Makeover

What you did:
You spent 5 minutes scratching off the old promotional stickers from your laptop (damn those things are resilient!)

What you should have done instead:
Make your very own promotional tool! Create a unique branded laptop cover with GelaSkins – uploading your photo with the name of your business and website only takes five minutes.… and think of the number of times you’re working at that coffee shop looking at that laptop!

custom laptop cover to promote photo business

Create a Custom Branded Laptop Skin

About the Author:
Caroline Andreolle is a San Francisco Bay Area photographer shooting photojournalism, modern photography and lifestyle portraits. Find her work at sphynge.com

Like This Article?

Don't Miss The Next One!

Join over 100,000 photographers of all experience levels who receive our free photography tips and articles to stay current:

2 Comments

  1. Thank you so much for the tips, I found them very useful and inspiring. I tweeted this article and also gave it a thumbs up thru SU.

  2. Israel says:

    I like all the tips thank you so much,i am going to use it right away.

Leave a Comment

Personalize your comment with an avatar from Gravatar.com!

New! Want more photography tips? We now offer a free newsletter for photographers:

No, my photos are the best, close this forever