As a fine art photographer it can be difficult to get your foot in the door when it comes to making sales. While it does help, selling your art requires more than just putting your portfolio on the Internet and trying to peddle your work through social networking. To make it as a professional photographer, you need to take a professional approach to the business end of your artistic endeavor as well. If you have an hour and a half to spare, in the following video photography appraiser Jennifer Stoots covers the ins and outs of getting your work seen by potential buyers:
Stoots covers a lot of important facets of the fine art photography business as well sharing some major resources that artists can use to promote their work. Here are a few key points from her presentation:
- When compiling your portfolio only use your very best images. A good photograph is not good enough. Select your great photographs and use them exclusively.
- Have your portfolio reviewed by a professional appraiser or gallery. Showing your work to a fellow photographer can provide helpful critique but does little to get your work hanging in a gallery or collectors wall.
- If you are part of a gallery, you are still responsible for promoting your work. Most galleries represent multiple artists and cannot dedicate 100 percent of their time to you personally.
Above you can see one of the many resourceful websites that Stoots shows viewers how to navigate and provides tips to enable users to get the most from the many services offered on them. This video is full helpful advice for anyone interested in making the transition from amateur to professional.
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