Organizing a fashion editorial from top to bottom usually entails quite a bit of planning ahead of time. Coordinating a team, venue and date sounds simple, but that’s only the tip of the iceberg. There are also permits for shooting on location, lighting conditions, weather conditions to consider. Would a week of preparation be enough? Maybe. Would two weeks be more convenient? Possibly? Is it possible to do it in 5 days? Some people would say probably not, but the Superstudio team defied the odds in their efforts to streetcast everyday people in Argentina without all the bells and whistles fashion editorials usually come packaged with:
No uber complicated lighting setups, no booked models and certainly no food bar waiting backstage. Using people they came across on the streets, Superstudio put together a catalogue of photos for their client, nn07.
The urban details mesh well with the style of clothing presented in the catalogue, and even though the models are not your typical cookie-cutter models you see in modeling agencies, the photographers were able to do them justice with good photography technique and creativity.
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