Fotoshop: The Next Revolution in Beauty Goes Viral
Northern California filmmaker Jesse Rosten regularly directs imaginative commercials professionally. He uses his talents here to reveal the trend to create unrealistic advertising in the beauty industry. Photographers and designers, who are very aware of the techniques, will laugh at the packaging of the various photo retouch effects commonly used to transform images.The music, editing, lighting, narration and other elements imitate a real commercial, including amusing motion graphics and marketing jargon.












