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Top Canon Powershot SD900 Camera Reviews
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Canon Powershot SD900 News Release Summary:
LAKE SUCCESS, N.Y., September 14, 2006 – America's love affair
with Canon's Digital ELPH cameras is heating up once again as
three streamlined new sisters join the PowerShot Digital ELPH
family – just in time for the popular camera line's tenth
anniversary. Reprising the discrete, petite profiles, curved
bodies, smooth lines, and lustrous eye-catching allure that
define the outer-design of Digital ELPH camera models, the 10.0
megapixel PowerShot SD900 Digital ELPH and the 7.1 megapixel
PowerShot SD800 IS and PowerShot SD40 Digital ELPH cameras take
the marriage of style and substance to a new level. They do it
with an array of new user-friendly features, innovations and
enhancements ranging from a dramatically faster response time to
a new face detection autofocus system that keeps subjects in
focus no matter where in the frame they appear.
Arriving in stores in October, these power-packed digital
denizens of pocket or purse continue to champion the go
anywhere, shoot anytime philosophy that keeps picture-taking fun
and preserves memorable moments in a flash.
"The PowerShot Digital ELPH line of cameras has always been
characterized by the sleek contoured look, the full array of
features and the extraordinary picture quality they deliver,"
states Yukiaki Hashimoto, senior vice president and general
manager of the consumer imaging group at Canon U.S.A., Inc.
"These newest Digital ELPH cameras continue that tradition of
innovation, eye appeal, ease of use and imaging excellence, and
will no doubt continue to delight our users and confound our
competitors."
The Eyes Have It
The brain behind these beauties is DIGIC III, the newest
iteration of Canon's ultra-efficient (and proprietary) image
processor. Shared thus far only with Canon's new flagship
PowerShot G7 model - it is the DIGIC III chip that accounts for
these cameras' higher performance levels including faster start
up, autofocus and shutter response times; improved maximum
processing speed; and of course, enhanced image quality and more
efficient power consumption; resulting in extended battery life
under typical shooting conditions.
What's more, thanks to the DIGIC III chip's more aggressive
noise reduction, these Digital ELPH cameras are able to shoot at
ISO equivalent speed ratings from 80 to as high as 1600. This
increased sensitivity at the top-end allows the use of faster
shutter speeds, significantly reducing camera shake and subject
blur during hand held low-light photography.
With Canon's new Face Detection AF/AE technology (working in
concert with Canon's 9-point Autofocus system), all three of
these Digital ELPH models can detect, lock on and track up to
nine human faces in a scene simply by pressing the shutter
button halfway. The face detection algorithm automatically
prioritizes and selects the optimum subject and not simply the
closest face (based on Canon's Intelligent Scene Analysis/iSAPS
technology). It will then optimize the focus and exposure to
ensure the best possible results for easy picture taking
moments.
All three of the new Digital ELPH cameras make taking and
sharing better pictures simple, thanks to such onboard
innovations as:
Expanded special scene modes that include ISO 3200 and Aquarium
settings. The extremely high-speed ISO 3200 mode enables
shooting without a tripod and flash were previously required,
while Aquarium mode reproduces vivid images of swimming fish
inside an aquarium without blurring;
A widescreen 16:9 ratio resolution setting that facilitates
creating panoramic prints or image “slide shows” viewable on
widescreen format televisions;
There’s even a convenient 3x2 composition guide which displays
horizontal gray bars at the top and bottom as an overlay on the
LCD screen so that users can compose and shoot their images in
the proportion best suited to the size print they wish to make
(typically 4x 6-inches);
A new My Category feature to streamline the categorizing of
still and movie images for quicker and easier printing or
playback;
A Safety zoom function allows users to comfortably explore
digital zoom without sacrificing image quality while a new
Digital Tele-converter digitally emulates traditional optical
tele-converters.
The PowerShot SD900 Digital ELPH: Titanium Body and Ten
Megapixels Too
The flagship of the Digital ELPH camera line, the 10-megapixel
PowerShot SD900 Digital ELPH takes the attractive and
comfortable feel of the "perpetual curve design" and for the
first time ever, renders that body in strong and durable yet
lightweight Titanium. The result is a high-res digital camera
with smooth lines, an elegant satin finish, and an impressive
(though petite) package of top-tier photo features. About the
size of a deck of playing cards, the SD900 Digital ELPH camera
measures fractionally more than an inch thick with its 3x
(37-111 mm equivalent) optical zoom lens retracted safely into
the case; a mere 2.35 inches high and less than 3.6 inches long.
The successor to Canon's popular SD550 Digital ELPH camera, the
SD900 also features a brilliantly enhanced, 2.5- inch,
230,000-pixel, color TFT LCD screen with a wide viewing angle
making images easier to preview and review, and camera menus
easier to read in a wide range of lighting conditions. For still
more flexible digital imaging power, the SD900 Digital ELPH
camera also includes a new 1.4x/2.3x digital tele-converter for
extended shooting capabilities. Finally, for those who wish to
shoot dramatically higher resolution video sequences, the
camera's XGA 15fps movie mode is just the ticket. When combined
with the new optionally available high capacity 4GB SDHC memory
cards, this digital dynamo can capture action for up to 33
minutes per clip. The Canon PowerShot SD900 Digital ELPH carries
an estimated selling price of $499.99*.
10 Years of Iconic Style
2006 marks the 10th Anniversary of Canon's ELPH brand. Canon
pioneered the stylish camera concept in 1996 with the first ELPH
camera, an APS film model designed to take great pictures and
fit stylishly into the consumer lifestyle. With each PowerShot
Digital ELPH camera that Canon introduces, the company continues
to focus on style, fashion and the distinctive look and feel of
the ELPH line, a look that many competitors have often imitated,
but never duplicated. Canon's new PowerShot Digital ELPH cameras
honor the ELPH heritage of ultimate style while incorporating
the latest imaging technologies, such as the DIGIC III image
processor.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. The Company is listed as one of
Fortune's Most Admired Companies in America and is rated #35 on
the BusinessWeek list of "Top 100 Brands." Its parent company
Canon Inc. (NYSE:CAJ) is a top patent holder of technology,
ranking second overall in the U.S. in 2005, with global revenues
of $31.8 billion. For more information, www.usa.canon.com.
Canon
Powershot SD900 Best Price:
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