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Top Canon Powershot SD40 Camera Reviews
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Canon Powershot SD40 News Release Summary:
LAKE SUCCESS, N.Y., September 14, 2006 – America's love affair
with Canon's Digital ELPH cameras is heating up once again as
three streamlined new sisters join the PowerShot Digital ELPH
family – just in time for the popular camera line's tenth
anniversary. Reprising the discrete, petite profiles, curved
bodies, smooth lines, and lustrous eye-catching allure that
define the outer-design of Digital ELPH camera models, the 10.0
megapixel PowerShot SD900 Digital ELPH and the 7.1 megapixel
PowerShot SD800 IS and PowerShot SD40 Digital ELPH cameras take
the marriage of style and substance to a new level. They do it
with an array of new user-friendly features, innovations and
enhancements ranging from a dramatically faster response time to
a new face detection autofocus system that keeps subjects in
focus no matter where in the frame they appear.
Arriving in stores in October, these power-packed digital
denizens of pocket or purse continue to champion the go
anywhere, shoot anytime philosophy that keeps picture-taking fun
and preserves memorable moments in a flash.
"The PowerShot Digital ELPH line of cameras has always been
characterized by the sleek contoured look, the full array of
features and the extraordinary picture quality they deliver,"
states Yukiaki Hashimoto, senior vice president and general
manager of the consumer imaging group at Canon U.S.A., Inc.
"These newest Digital ELPH cameras continue that tradition of
innovation, eye appeal, ease of use and imaging excellence, and
will no doubt continue to delight our users and confound our
competitors."
The Eyes Have It
The brain behind these beauties is DIGIC III, the newest
iteration of Canon's ultra-efficient (and proprietary) image
processor. Shared thus far only with Canon's new flagship
PowerShot G7 model - it is the DIGIC III chip that accounts for
these cameras' higher performance levels including faster start
up, autofocus and shutter response times; improved maximum
processing speed; and of course, enhanced image quality and more
efficient power consumption; resulting in extended battery life
under typical shooting conditions.
What's more, thanks to the DIGIC III chip's more aggressive
noise reduction, these Digital ELPH cameras are able to shoot at
ISO equivalent speed ratings from 80 to as high as 1600. This
increased sensitivity at the top-end allows the use of faster
shutter speeds, significantly reducing camera shake and subject
blur during hand held low-light photography.
With Canon's new Face Detection AF/AE technology (working in
concert with Canon's 9-point Autofocus system), all three of
these Digital ELPH models can detect, lock on and track up to
nine human faces in a scene simply by pressing the shutter
button halfway. The face detection algorithm automatically
prioritizes and selects the optimum subject and not simply the
closest face (based on Canon's Intelligent Scene Analysis/iSAPS
technology). It will then optimize the focus and exposure to
ensure the best possible results for easy picture taking
moments.
All three of the new Digital ELPH cameras make taking and
sharing better pictures simple, thanks to such onboard
innovations as:
Expanded special scene modes that include ISO 3200 and Aquarium
settings. The extremely high-speed ISO 3200 mode enables
shooting without a tripod and flash were previously required,
while Aquarium mode reproduces vivid images of swimming fish
inside an aquarium without blurring;
A widescreen 16:9 ratio resolution setting that facilitates
creating panoramic prints or image “slide shows” viewable on
widescreen format televisions;
There’s even a convenient 3x2 composition guide which displays
horizontal gray bars at the top and bottom as an overlay on the
LCD screen so that users can compose and shoot their images in
the proportion best suited to the size print they wish to make
(typically 4x 6-inches);
A new My Category feature to streamline the categorizing of
still and movie images for quicker and easier printing or
playback;
A Safety zoom function allows users to comfortably explore
digital zoom without sacrificing image quality while a new
Digital Tele-converter digitally emulates traditional optical
tele-converters.
The PowerShot SD40 Digital ELPH: Elegant, Economical and
Easy-to-Use
The fashion plate of the Digital ELPH line of cameras, Canon's
new SD40 Digital ELPH packs 7.1 megapixels of righteous
resolution into a color-keyed, stainless steel case that
bespeaks luxury and is a must have accessory for a memory-making
night on the town. Similar in design to its 5.0 megapixel
predecessor (SD30 Digital ELPH model), the SD40 Digital ELPH
series offers four new elegant shell tones in Twilight Sepia, a
dark rich brown with gold accents; Precious Rose, a blushing
pink attention-getter; Noble Blue, a shade worthy of the finest
designer navy suit and, the soft yet solid sophistication of
Olive Grey.
With any of these four fashion finishes, the SD40 Digital ELPH
camera is a formidable, fine and fun to use camera. From the
virtuosity of its 7.1 megapixel CCD and its retractable 2.4x
optical zoom lens (38-90 mm equivalent) to its easy-to-read
1.8-inch backlit LCD monitor with 15 brightness settings the
SD40 Digital ELPH camera is Canon to the core.
Canon supplied the PowerShot SD40 Digital ELPH camera with an
easy to use camera station that serves as a charger, enables
Hi-Speed USB 2.0 for direct printing and image transfer to a PC,
and is even supplied with a wireless remote to facilitate slide
show displays when sharing images on a television screen. A mere
0.94-inches thick with the lens retracted, 1.78-inches high and
3.78 inches long, the camera body weighs in at a very modest 3.7
ounces. The Canon PowerShot SD40 Digital ELPH camera carries an
estimated selling price of $349.99*.
10 Years of Iconic Style
2006 marks the 10th Anniversary of Canon's ELPH brand. Canon
pioneered the stylish camera concept in 1996 with the first ELPH
camera, an APS film model designed to take great pictures and
fit stylishly into the consumer lifestyle. With each PowerShot
Digital ELPH camera that Canon introduces, the company continues
to focus on style, fashion and the distinctive look and feel of
the ELPH line, a look that many competitors have often imitated,
but never duplicated. Canon's new PowerShot Digital ELPH cameras
honor the ELPH heritage of ultimate style while incorporating
the latest imaging technologies, such as the DIGIC III image
processor.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. The Company is listed as one of
Fortune's Most Admired Companies in America and is rated #35 on
the BusinessWeek list of "Top 100 Brands." Its parent company
Canon Inc. (NYSE:CAJ) is a top patent holder of technology,
ranking second overall in the U.S. in 2005, with global revenues
of $31.8 billion. For more information, www.usa.canon.com.
Canon
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