Top Canon Powershot A570 Camera Reviews

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Camera Summary:
The Canon Powershot A570 is a 7.1-megapixel digital camera with 3.4x optical zoom. It is designed to have expressive style and technological features. The Powershot A570 has face detection, motion detection technology, 4 colors, 14 shooting modes, automatic red eye correction, and the DIGIC III imaging processor. The Powershot A570 will be available in March 2008 for about $129.

Canon Powershot A570 News Release Excerpt:
The new PowerShot A570 digital camera joins Canon's industry-leading "A" Series with top marks for innovation, image excellence, ultra-easy operation and even greater affordability.

Lake Success, N.Y., January 23, 2008 – Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of the new, easy-to-use, easy-to-afford, feature-rich model: the creatively color-keyed 7.1 megapixel PowerShot A470 digital camera.

As always, a high level of technological wizardry – forged over Canon's 70 years of imaging innovation and continually refined to meet the photography needs of every user from the tentative first timer to the passionate photo pro – is part of the birthright of every Canon A-series camera.

"Whether capturing the expression of delight on a child's face amid a flock of brightly colored birthday balloons; the brilliant sunlight as it reflects off newly fallen snow, or the fiery-orange horizon as day slips into night, the new PowerShot A-series digital cameras make capturing, saving and sharing memories as simple as 1-2-3," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

PowerShot A470
The successor to last year's successful entry level PowerShot A460 camera, the new 7.1 megapixel A470 model has undergone a striking external makeover, matched dramatically by a number of key internal enhancements and advancements. The immediate eye-impact created by the PowerShot A470 camera stems from its availability in four different color accents – blue, red, orange and gray – over a contoured metallic finish body that highlights the camera's new design and reflects the camera user's individuality, personality and taste.

This camera's technological features compeliment its expressive style. Ideal for first time camera-users, the PowerShot A470 camera features a 3.4X (38mm - 132mm equivalent) optical zoom lens that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. Despite its positioning as an entry-level camera with style, PowerShot A470 camera offers users the option of exploring their creative sides with manual overrides for ISO speed, exposure compensation and white balance, while enjoying the absolute ease of the automatic setting and taking advantage of the camera's 14 shooting modes.

Face Detection Technology
The joy of capturing precious memories of family get-togethers – without having to make excuses as to why Uncle Joe is deep in the shadows while Aunt Betty's features are completely washed out – is enhanced with Canon Genuine Face Detection Technology. The feature automatically detects, tracks, focuses and optimizes the exposure on up-to nine forward looking human faces in the frame or can lock onto a specific face in the crowd, ensuring that all (or one) are in focus and properly exposed, with or without flash. While the Face Detection algorithm automatically prioritizes up to nine human faces in a scene, it can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen countenance is finely focused, no matter where it appears in the frame. In addition to focus and exposure control, the new A-series cameras now use Face Detection Technology to improve white balance, providing more consistent color accuracy than earlier models.

Motion Detection Technology
Canon's innovative and exclusive Motion Detection technology consolidates motion information for both the camera and the photographic subject and determines whether the subject has moved and what if any adjustments to focus or exposure needs to be made. It will even detect and assess subject movement between each frame, making it quicker and easier to capture a series of images.

Beating the Blur
Among the intuitive innovations built in to the new PowerShot A-series models is the Hi-ISO Auto function that works together with Motion Detection Technology to reduced the effect of blur in low light shooting situations by automatically changing and balancing the ISO sensitivity along with the shutter speed. The result can be a beautifully composed and exposed scene of a child blowing out birthday candles in a dimly lit room, or an atmospheric portrait of a beloved grandparent, captured in the soft, ambient afternoon light.

Though equipped with Canon's precise nine-point Autofocus system, the PowerShot A570 model offers an AF-Point Zoom feature that works together with the camera's advanced Face Detection Technology to enable users to double check facial expressions before snapping photos. Once it has been enabled in the recording menu, AF-Point Zoom can be engaged when photographing people simply by pressing the shutter button halfway. The camera also features Canon's Intelligent Orientation Sensor that determines whether a scene is being shot as a vertical or horizontal image. It then automatically rotates the image for quick and easy review on the cameras' bright, sharp and easy-to-read, 115,000-pixel 2.5 inch LCD monitor.

Getting the Red Out
The new A-series PowerShots feature Canon's newly developed Automatic Red Eye Correction, an optional feature that engages while shooting, minimizing the need for correction before printing or sharing images. As an added convenience, the new cameras are compatible with MMC, MMC+ and HC MMC+ memory cards as well as standard SD and SDHC memory cards.

DIGIC III
The "brain" in every new Canon digital camera from the PowerShot A-series to the EOS Pro models is the exclusive DIGIC III imaging processor. This proprietary chip is responsible for the cameras' higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, DIGIC III improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions.

Canon "Can Do"
Adding to the Easy Mode ethos that Canon brings to these new PowerShot A-series digital cameras is the new Sunset shooting mode, included as part of the cameras' offered Special Scene modes. A staple on all Canon PowerShot cameras, Special Scene modes utilize Canon's extensive photo expertise to assign the optimal camera settings for the shooting conditions selected. Whether indoors or out; in day or night light (and now with the Sunset setting, in-between too) these A- series cameras "know" how to take the best pictures in a vast array of shooting situations. Other Special Scene modes help make impressive images even when shooting through aquarium glass; across snowy vistas and sandy beaches, or into lush, colorful foliage or at a brilliant burst of fireworks against a black satin sky.

For all of its automatic allure, the new A-series PowerShot camera offers more experienced users a full complement of useful features and a comprehensive menu of selectable scene settings that can feed the creative impulse or help make the most out of any picture-perfect moment.

In the Boxes
The PowerShot A470 digital camera kit will ship in March for an estimated retail price of $129.99.
 

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