The Sony Cyber-shot T7 Wins an iF Gold Award

Sony Scoops 14 iF Product Design Awards

Sony Press Release Excerpt:
Hanover, 09 March 2006 - At the awards ceremony for the iF product design award 2006 – held at CeBIT 2006 on 9 March – Sony was a runaway winner scooping 14 iF product design awards, including two prestigious iF gold awards for its digital still camera Cyber-shot T7 and the WALKMAN A Series (NW-A3000 and NW-A1000).

“To win an iF product design award in such diverse categories is a tremendous recognition,” commented Fumitaka Kikutani, Director, Sony Design Centre Europe. “Design is a very strong driver in Sony product evolution. Through our global network of Sony Design Centres, we maintain a design ethos that drives our business forward.”***

The Cyber-shot T7 which won an iF gold award is a card-type digital camera that is just 9.8 mm deep at the thinnest point. The shooting-mode settings can easily be controlled using only the left hand, as the relevant buttons are all located on the left-hand side of the camera´s rear face.

"The T7 camera is the size of a credit card, and yet it is neither too slim nor too small to hold comfortably in your hands,” remarked judge Ehlén Johansson from MEJK Design in Malmö. “The lens closes very elegantly and the shutter release reacts extremely quickly."

The camera was given a simple design, with monotone colours rather than a showy scheme – the design effort concentrated on creating a camera that any adult would feel comfortable carrying around with them at all times. The body is made of stainless steel and its slim feel was emphasized even further through the rounding of the upper corners. To enhance the high-quality feel imparted by the stainless steel, a hairline textural finish was applied, showing the designer’s commitment even in the finest details.

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