Shutterfly Press Release Summary:

Shutterfly Makes Award-Winning Picture Management Easier

Launches one-of-kind search technology to bring customers lightning-fast results

REDWOOD CITY, CALIF. - (July 18, 2005) — Shutterfly, PC Magazine’s “Editors’ Choice* for best photo-printing service,” today announced multiple enhancements to its already “extremely easy navigation,” including a customized viewing experience, a new picture “film strip,” ability to mark “favorite” pictures and powerful new search functionality. Designed to help customers keep their fast-growing collections of digital images organized, these new ways to view and find pictures make the Shutterfly service even more intuitive and faster to use.

“With more consumers preserving and sharing their memories online, photo management has grown increasingly complex,” says Christopher Chute, Senior Analyst of the Worldwide Digital Imaging Group at IDC. “Shutterfly has consistently led the market in terms of continually strengthening the user experience — both by keeping the site free of clutter from outside advertising and by giving people the customization and search options they want.”

Shutterfly removes the guesswork from managing pictures.

-Customizable “small, medium or large” picture views give Shutterfly members the option to visually scan through all photos (within an album) at one time or see 12 larger thumbnail photos per album page.

-While viewing the details of a single picture, the persistent “film strip” (located beneath the main image) makes it possible for members to browse through all photos within an album using the scroll bar. When judging similar shots, this feature makes it faster for customers to easily view large images, quickly jump in and out of them and choose the best one.

-“Favorites” feature allows customers to mark their most treasured images with a star, making it a snap to gather perfect shots for projects, such as Photo Books and Calendars, with the new one-click “View All Favorites” button.

-“Find” tool helps members search for pictures efficiently and get results in seconds. Options include:

-Search by text (e.g. captions on images, image title, descriptions, original filename of image and more)

-Search by favorites

-Search by date range (e.g. date taken, date uploaded)

-Search by images ordered on prints (all sizes)

-Search by images ordered on enlargements (5×7 and larger)

-Search by images ordered on books (Snapbooks, Photo Books)

-Search by images ordered on Calendars

-Search by images ordered on Photo Gifts (Mugs, T-Shirts, Mouse Pads etc.)

-Search by images ordered on any product

-Search using one, two, three or all of the above

“Many customers have been with us since the launch of Shutterfly and they have thousands of images in hundreds of albums, spanning six years,” said Jeffrey Housenbold, President and CEO of Shutterfly. “We wanted to provide users with a superior experience for enjoying their entire collections — not just their most recent albums. We’re delighted to provide faster performance and simpler ways for consumers to find the pictures they love, when they want them — whether to use pictures for projects or share them with friends.”

For more information, please visit http://www.shutterfly.com/offer/imageorganize.jsp

*First issued on March 16, 2004

About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com) is an e-commerce company specializing in digital photo products and services for the consumer and professional photography markets. The company provides customers with simple ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. For more information, please visit www.shutterfly.com/about/prs_center.jsp