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Sandisk Press Release Excerpt:
TRAVEL PLANS THIS SUMMER? HERE’S ADVICE FROM SANDISK
ABOUT FLASH MEMORY CARDS FOR YOUR DIGITAL CAMERA
Which Cards Should You
Buy? How Should You Handle Them? Are They Safe In Airport
Scanners? The Experts at SanDisk Offer Tips For Vacationers.
SUNNYVALE, CA, JUNE 30, 2005 - If you're
getting ready to pack your suitcase, your sunscreen lotion and
your digital camera for a summer getaway, don't forget to pack
extra flash memory cards. And, since you'll be capturing plenty
of magic moments, the experts at SanDisk® Corporation (NASDAQ:SNDK),
the world's largest supplier of flash memory cards, have some
tips on how to get better results from your photography and
protect your images from heat, rain and even accidental erasure.
SanDisk officials received the award today at a TIPA ceremony
in Cologne. TIPA editors judge on quality, performance and value
-- criteria that are very important to all photographers.
- Get Higher Capacity Cards:
With card prices falling while digital camera
resolutions are rising, consider upgrading your memory, so
to speak, with cards that are at least double your previous
capacities. If you've been using 256 megabyte (MB) cards,
move up to a 512MB or one gigabyte (GB)* model. If you want
sharper and larger photos, you’ll need to set your camera at
higher resolutions and this, in turn, will consume more
memory. Consider using a high-capacity, high-performance
card such as the SanDisk Ultra® II 1GB.
- Get Faster Cards: All
flash cards are not the same. "If you have a late-model
digital camera with a rating of 5 megapixels or higher, and
if you like to shoot moving objects, you have a better
chance of capturing the specific moment from a faster card,"
says Tanya Chuang, product marketing manager for the SanDisk
Ultra II and SanDisk Extreme™ III high-performance cards.
"For example, moving from a standard card to a SanDisk Ultra
II card provides up to three times faster writing speeds in
many of the newer digital cameras that have fast internal
processors." (Actual speeds depend on the image processing
ability of your camera and the make of your existing flash
card, however.) SanDisk offers the Ultra II line in SD™ ,
Memory Stick PRO™ media and CompactFlash® . Even if your
camera is not fast or high-resolution, having the faster
cards will be welcome when you upgrade to a new camera in
the future.
- Get A Faster Digital Camera:
Perhaps your camera is a few years old, and maybe it was
your first digital camera. If so, think about purchasing a
newer model – and look for information on the buffer
processing times of the camera. Manufacturers now offer
digital single-lens reflex cameras that can record
higher-resolution images faster than their predecessors for
well under $1,000, and many new, small digital cameras of
5-megapixel resolution currently retail for under $300. Most
of these newer cameras reduce noticeably the momentary
hesitation you may have experienced when you click the
shutter. With a new camera and a faster card, you’ll have a
better chance of freezing the action.
How should you handle your flash cards? Lisa Tisdale,
SanDisk's technical help desk manager, offers these pointers:
- Taking Cards Through Airport
X-Ray Machines and Metal Detectors: You can put
full or empty flash cards in your checked baggage or in your
carry-ons with little risk of damage from airport scanners.
The International Imaging Industry Association conducted
tests last year with security devices used in U.S. airports
and found that no damage to the cards resulted with normal
travel frequency. As an added precaution, SanDisk recommends
that you take the card out of your camera before passing
through security devices.
- Avoid Exposing A Flash Card to
Water or A Washing Cycle: It happens, not
infrequently, that people might accidentally leave a card in
a pants pocket and then wash the garment. Or they might drop
the card in a swimming pool or waterway. Don't despair. Let
the card dry for a couple of days – you can even use a
hairdryer with a non-heat blower – and there's the
possibility, based on experience reports from SanDisk
customers, that the card might still function. Consider
testing a completely dry card first in a card-reader of a
personal computer.
- Avoid situations that can
damage images. Although no battery power is
required to store pictures, it's important to have
sufficient power when your camera is transferring captured
images to your card. If the battery is too low, you could
lose one or more images during the transfer, so it's a good
practice to stock up on a spare recharged battery. Also,
never remove a card while a camera is writing to it or while
formatting the card in a camera.
- Recovering Deleted Images:
Suppose that, in sorting through your images, you
accidentally delete a picture that you really wanted to
keep. Or perhaps you've reformatted your card by accident
and wiped out all of your photos. They are gone from sight,
but usually they remain stored on the card, although in
inaccessible memory locations. Using a software program such
as SanDisk's RescuePRO® , which you can purchase for $40
through SanDisk's website (www.sandisk.com)
and install in your computer, you can often recover
so-called “lost” images by selecting "Full Recovery."
- Coping With Heat: If
you leave rolls of traditional analog film on the back seat
of a closed, parked car during summer temperatures, you
stand a good chance of ruining your film. Although it's
advisable to keep flash cards at room temperature, SanDisk’s
standard flash cards are designed to withstand relatively
high temperatures – up to 60 degrees Celsius or 140 degrees
Fahrenheit – without loss of stored images. SanDisk's
Extreme III cards are designed to operate in extreme
temperature conditions at the limits of human physical
endurance.
- Making Prints While
Vacationing: If you’re anxious to print your photos
while traveling, before you drop off a card at a
professional photo processor or use a self-print kiosk, back
up your images on a laptop PC or burn them to a CD or
another storage medium. That way, if your card is lost or
damaged, you still have another set of pictures.
And here’s one last thing to keep in mind: You can buy cards
at odd times of the day. If you run out of memory and need to
find a card or two early in the morning or late at night, head
for a supermarket or drug store. SanDisk produces a line of
readily available and inexpensive cards, called SanDisk Shoot &
Store™, that come in capacities of up to 128MB in formats of SD,
CompactFlash and Memory Stick PRO.
Enjoy your vacation!
SanDisk is the original inventor of flash storage cards and
is the world's largest supplier of flash data storage card
products, using its patented, high-density flash memory and
controller technology. SanDisk is headquartered in Sunnyvale, CA
and has operations worldwide, with more than half its sales
outside the U.S. |