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Kodak Press Release:
New KODAK EASYSHARE V-Series Digital
Cameras Fuse Video and Still Photography; Sleek, Compact Models
Smaller than a Deck of Cards
Kodak Pairs Style with Substance in KODAK
EASYSHARE V550 and V530 Zoom Digital Cameras; Leave the
Camcorder Behind with Built-In Video Capabilities
ROCHESTER, N.Y., May 17 -- Fresh for the summer season, KODAK
EASYSHARE V-series digital cameras were unveiled today in cities
around the globe. Two models -- each smaller than a deck of
playing cards -- are designed for trendsetters who seek
high-style, compact personal electronics that combine phenomenal
quality, performance and simplicity.
The KODAK EASYSHARE V550 and V530 zoom digital cameras break
new ground in blending video and still photography. For the
first time, videos can be automatically turned into stop-action
still pictures perfect for printing and sharing. Record longer,
TV-quality videos with sound -- up to 80 continuous minutes --
while using less memory storage.* Avoid on-screen
shaking with built-in image stabilization technology, and zoom
in on video subjects in real time using the professional-caliber
SCHNEIDER-KREUZNACH lens. Then watch the videos with friends on
the cameras’ big, bright, crisp LCD screens, viewable from
nearly any angle.
In addition, EASYSHARE Software version 5.0 -- available as a
free download next month from kodak.com -- makes combining,
rotating, and adding music to video clips a breeze.
Crafted to capture every pose, the V550 and V530 cameras are
equipped with 5-megapixel (MP) resolution for breathtaking
prints up to 20 x 30 inches. The included KODAK EASYSHARE Photo
Frame Dock 2 -- which provides one-touch picture transfer to a
connected computer while keeping the cameras’ high-capacity
battery charged and ready to go -- can play video and photo
‘slideshows’ on the cameras’ high-resolution LCD screens,
providing an additional degree of elevated design and innovation
to EASYSHARE V-Series camera owners.
“With women buying more than half of the electronic items
sold in the United States, Kodak is designing new products that
particularly appeal not only to women’s sense of style, but also
a desire to simplify their lives,” said Mary-Irene Marek,
worldwide marketing manager at Kodak. “The new EASYSHARE
V-Series cameras make it incredibly simple to take and share
videos and pictures, while being chic, fashionable and small
enough to slip into the newest designer handbag.”
KODAK EASYSHARE V550 zoom digital camera
Like the little black dress or classic button-down shirt, the
KODAK EASYSHARE V550 digital camera is perfect for nearly every
social occasion. In addition to its high-end video performance,
the V550 model captures all moments with 5MP resolution and its
pro-caliber, SCHNEIDER-KREUZNACH C-VARIOGON 3X optical zoom
lens. Nineteen scene modes such as beach, snow, sunset and party
help you get the best possible shot with the least possible
effort.
The black and silver metal camera bodies, paired with
luminescent blue indicator lights, beg to be shown off. A
brilliant 2.5-inch, very high-resolution LCD screen (230,000
pixels) is viewable from almost any angle (170 degrees) and can
be used to preview a shot -- as can the optical viewfinder --
before instantly sharing the snapped picture with friends.
The EASYSHARE V550 camera will be available worldwide
beginning this June for US$399 (MSRP).
KODAK EASYSHARE V530 zoom digital camera
Dressed in the season’s hottest colors -- Absolute Pink, Red
Shimmer, Midnight Black and Silver Essence -- the V530 camera is
small enough to fit in this summer’s most trendy clutch. Women
can take and share high-quality videos and pictures in style,
thanks to this model benefiting from the same performance
characteristics -- 5 MP resolution and a pro-level 3X optical
zoom lens -- as the V550 camera . A 2-inch, high-resolution,
brilliant LCD helps show off pictures to friends, and also
doubles as the camera’s viewfinder.
The EASYSHARE V530 camera will be available worldwide
beginning in July 2005 for US$349 (MSRP).
EASYSHARE Software
V-series cameras include KODAK EASYSHARE software for WINDOWS
and MACINTOSH systems, providing effortless digital picture
organization, editing, sharing and printing -- and even CD and
DVD burning. The exclusive One Touch to Better Pictures feature
takes advantage of proprietary color technologies developed by
Kodak to help users get vibrant, true-to-life prints from inkjet
printers. Version 5.0 -- available as a free download from
www.kodak.com beginning this summer -- will feature new
video editing tools that allow people to quickly and simply
trim, splice, rotate and add music to videos.
KODAK EASYSHARE Software is now among the most widely used
picture software titles in the world, with more than 22 million
consumers enjoying its features.
Accessorize, Accessorize, Accessorize
Kodak makes it easy to accessorize the new V-series cameras,
with a range of products that help show off your pictures. For
instance, the popular KODAK EASYSHARE Printer Dock Series 3
(US$149 MSRP) makes it one-touch simple to print real KODAK
pictures at home in just seconds -- with or without a computer.
Browse more accessories at
www.kodak.com.
In the J.D. Power and Associates 2004 Digital Camera
Satisfaction StudySM evaluating performance,
connectivity, cost and appearance, KODAK EASYSHARE cameras in
the US$200-399 and US$400-599 price ranges ranked Highest in
Customer Satisfaction. Digital cameras in these segments
comprise more than 60 percent of the U.S. market, according to
data from The NPD Group.
According to IDC, Kodak is the leading shipper of digital
cameras and snapshot printers in the United States, based on
2004 full-year reporting. It is also the fastest growing brand
of digital cameras in the world.
The innovative, award-winning KODAK EASYSHARE digital
photography system -- consisting of cameras, printer docks and
camera docks, software, inkjet and thermal photo papers, and
accessories -- makes taking, organizing, sharing, and printing
high quality digital pictures effortless. Further information on
KODAK EASYSHARE products is available at
www.kodak.com/go/EasyShare.
About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and
view images – for memories, for information, for business, and
for entertainment. With sales of $13.5 billion in 2004, the
company is committed to a digitally oriented growth strategy
focused on four businesses: Digital & Film Imaging Systems –
providing consumers, professionals and cinematographers with
digital and traditional products and services; Health –
supplying the medical and dental professions with traditional
and digital imaging and information systems, IT solutions and
services; Graphic Communications – providing customers with a
range of solutions for prepress, traditional and digital
printing, and document scanning and multi-vendor IT services;
and Display & Components – supplying original equipment
manufacturers with imaging sensors as well as intellectual
property and materials for the organic light-emitting diode (OLED)
and LCD display industries. More information about Kodak (NYSE:
EK) is available at
www.kodak.com .
* Video is 30 frames per second at VGA (640 x 480)
resolution, with MPEG4 compression. Total length is dependent on
memory card capacity.
Disclaimer: J.D. Power and Associates 2004
Digital Camera Satisfaction StudySM. Study based on
4,260 responses from U.S. consumers who purchased a digital
camera between November 2003 and June 2004. www.jdpower.com.
Kodak and EasyShare are trademarks of
Eastman Kodak Company. Schneider-Kreuznach and C-Variogon are
trademarks of Jos. Schneider. Optische Werke GmbH used under
license by Kodak.
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