Kodak Releases the New Easyshare C643 and C533, Point and Shoot Cameras Aimed at Entry Level Consumers

Affordable C643, C533 Cameras Designed to Deliver High-Quality Images for Entry Level Enthusiasts

Kodak Press Release Summary:
New KODAK EASYSHARE C–Series Digital Cameras Combine Compact Design, Simplicity and Outstanding Image Quality

ROCHESTER, NY, February 17 -- Eastman Kodak Company today announced the EASYSHARE C643 and C533 zoom digital cameras that combine Kodak’s hallmark ease-of-use, quality and value, making it possible for entry-level picture takers to capture, share, organize and print pictures.

“Kodak’s new C-Series cameras provide users new to photography with tools to capture and share their memories,” said Mary Hadley, General Manager, Digital Capture, Consumer Digital Imaging Group, Eastman Kodak Company. “The C643 and C533 are designed to give people the opportunity to get the best quality pictures beginning with their very first shot.”

The new KODAK EASYSHARE C643 Digital Camera is an all-purpose solution for users who seek compact design and exceptional value - 6.1-megapixel resolution, 3x optical zoom lens and 5x digital zoom, large 2.4’’ LCD color display, 30 fps TV-quality video (VGA) with audio capture, and a wealth of on-camera picture-enhancing features.

An ideal entry-point camera to the popular KODAK EASYSHARE System, the new 5.0-megapixel C533 boasts a 3X optical zoom lens and 5X digital zoom, 1.8’’ indoor/outdoor color display and on-camera cropping.

The cameras operate with common AA alkaline batteries, or, for longer life, with optional KODAK Oxy-Alkaline, Ni-MH rechargeable, and high power lithium digital camera batteries. In addition, useful features such as undo-delete (to restore an image just deleted) and internal memory plus (to easily switch from a full memory card to internal camera memory) are included on both cameras and are aimed at making sure that users get the best possible pictures.

The KODAK EASYSHARE C643 (US$249 MSRP) will be available worldwide beginning in April 2006 and the C533 (US$199 MSRP) will be available worldwide beginning in June 2006.

Making the EASYSHARE System Connection

C-Series camera owners can quickly print KODAK 4 x 6-inch pictures at home with just one touch in as little as 60 seconds, using the KODAK EASYSHARE Printer Dock Plus Series 3. The Series 3 printer docks support the IMAGELINK print system, working with latest EASYSHARE cameras and other manufacturers’ compatible cameras. The EASYSHARE printer docks also transfer pictures to a connected computer, and recharge the cameras’ batteries. Pictures made from EASYSHARE printer docks are vibrant, borderless, waterproof, stain resistant, and will last a lifetime, under typical photo album display conditions.

The line of EASYSHARE printer docks makes printing simple, with no cables required between camera and printer. Their convenience, print speed, ease-of-use and phenomenal picture quality have resulted in overwhelming demand from picture takers worldwide, with the line having achieved the number one market position in the United States, Australia and the United Kingdom, according to The NPD Group and GfK.

The KODAK EASYSHARE digital photography system consists of cameras, snapshot printers, services, docks, software, inkjet and thermal photo papers, and accessories, making taking, organizing, sharing, and printing high quality digital pictures effortless. Further information on KODAK EASYSHARE products is available at www.kodak.com/go/EasyShare.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.