Apple
Releases Aperture for Photographers

First All-in-One Post Production Tool for Photographers
(photo courtesy of Apple)
Apple Press Release Summary:
CUPERTINO, California—October 19, 2005—Apple®
today introduced Aperture, the first all-in-one post production
tool that provides everything photographers need after the
shoot. Aperture offers an advanced and incredibly fast RAW
workflow that makes working with a camera’s RAW images as easy
as JPEG. Built from the ground up for pros, Aperture features
powerful compare and select tools, nondestructive image
processing, color managed printing and custom web and book
publishing.
“Aperture is to professional photography
what Final Cut Pro is to filmmaking,” said Rob Schoeben, Apple’s
vice president of Applications Marketing. “Finally, an
innovative post production tool that revolutionizes the pro
photo workflow from compare and select to retouching to output.”
“Until now, RAW files have taken so long to
work with,” said Heinz Kluetmeier, renowned sports photographer
whose credits include over 100 Sports Illustrated covers. “What
amazed me about Aperture is that you can work directly with RAW
files, you can loupe and stack them and it’s almost
instantaneous—I suspect that I’m going to stop shooting JPEGs.
Aperture just blew me away.”
Unique compare and select tools in Aperture
allow photographers to easily sift through massive photo
projects and quickly identify their final selections. Aperture
is the first application that automatically groups sequences of
photos into easy-to-manage Stacks based on the time interval
between exposures. In an industry first, Aperture allows
photographers to navigate through entire projects in a
full-screen workspace that can be extended to span multiple
displays, tiling multiple images side-by-side for a faster,
easier compare and select. With Aperture’s Loupe magnifying
tool, portions of images can be examined in fine detail without
having to zoom and pan across large files. In addition, a
virtual Light Table provides the ideal canvas for building
simple photo layouts, allowing them to be arranged, resized and
piled together in a free-form space.
RAW images are maintained natively
throughout Aperture without any intermediate conversion process,
and can be retouched with stunning results using a suite of
adjustment tools designed especially for photographers.
Aperture’s nondestructive image processing engine never alters a
single pixel of original photos so photographers have the power
and flexibility to modify or delete changes at any point in the
workflow. As Aperture allows users to create multiple versions
of a single image without duplicating files, photographers can
experiment without risk of overwriting the master image or using
up large amounts of hard drive space. Aperture images can also
be launched directly into Adobe Photoshop for compositing and
layer effects.
Aperture features a complete color-managed
pipeline with support for device specific ColorSync profiles and
a set of high-quality output tools for photographers to showcase
their work. Print options include customizable contact sheets,
high-quality local printing and color-managed online prints.
Aperture provides a deceptively simple layout environment where
photographers can quickly create and order custom
professional-caliber books and publish stunning web galleries.
Aperture makes it easy to back up an entire library of images
with a single click and streamline complex workflows with
AppleScript® and Automator actions.
Pricing & Availability
Aperture will be available in November
through the Apple Store® (www.apple.com), Apple’s retail stores
and Apple Authorized Resellers for a suggested retail price of
$499 (US). Full system requirements and more information on
Aperture can be found at www.apple.com/aperture
Apple ignited the personal computer
revolution in the 1970s with the Apple II and reinvented the
personal computer in the 1980s with the Macintosh. Today, Apple
continues to lead the industry in innovation with its
award-winning desktop and notebook computers, OS X operating
system, and iLife and professional applications. Apple is also
spearheading the digital music revolution with its iPod portable
music players and iTunes online music store. |